CRM Analyst - Customer Retention & Data-Driven Marketing

Join Coway, a leading global wellness company, as a CRM Analyst in our dynamic marketing team based in Jakarta Selatan. In this role, you will play a pivotal part in transforming customer data into actionable insights, driving retention strategies and enhancing customer experiences. With a strong focus on data-driven marketing, you will leverage tools like Salesforce, Google Analytics, and Excel to analyze customer behavior, identify trends, and develop effective marketing campaigns.

As a CRM Analyst at Coway, you will work closely with cross-functional teams to ensure our marketing efforts are aligned with business goals. You will be responsible for maintaining and optimizing our CRM system, ensuring accurate and up-to-date customer information. Additionally, you will contribute to the development of customer retention strategies, leveraging your analytical skills to identify at-risk customers and implement targeted interventions.

📋 Tanggung Jawab Pekerjaan

• Analyze customer data to identify trends and patterns, providing actionable insights for marketing campaigns.
• Maintain and optimize the CRM system, ensuring accurate and up-to-date customer information.
• Develop and implement customer retention strategies, leveraging data-driven approaches to identify at-risk customers and implement targeted interventions.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Leverage tools like Salesforce, Google Analytics, and Excel to analyze customer behavior and develop effective marketing campaigns.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Stay updated with industry trends and best practices in CRM and data-driven marketing.
• Provide regular reports and presentations to stakeholders, communicating insights and recommendations.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in a CRM or marketing analytics role.
• Proven experience with CRM systems, particularly Salesforce.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Proficiency in data visualization tools like Tableau or Power BI.
• Excellent communication and presentation skills, with the ability to translate complex data into clear and actionable insights.
• Familiarity with Google Analytics and other digital marketing tools.
• Ability to work collaboratively in a fast-paced, dynamic environment.

🛠️ Keahlian

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